Urban Brew
A guided subscription journey that lifted average order values by 30% and supported 110% customer growth during demand spikes.
Urban Brew needed a subscription first coffee experience that removes confusion, supports ongoing product growth, and powers marketing campaigns. The new guided journey contributed to a 30 percent increase in average order value and supported pandemic demand spikes that delivered over 110 percent overall customer growth.
The opportunity
Urban Brew wanted to guide customers step by step through the coffee buying process, especially as the range expanded.
Subscriptions needed to be self service, with the ability to pause, edit, and redirect deliveries.
The site also needed to support targeted landing pages for social and paid campaigns.
"The Aligent team’s familiarity with Adobe Commerce, technical expertise, proactive mindset and responsiveness have all helped contribute to … our overall growth and success."
Greg Vowles
Head of eCommerce
What we did
We focused on making the buying journey feel easy, while keeping the subscription engine flexible.
Built a guided shopping journey designed to reduce decision fatigue and speed up buying.
Implemented subscription controls that let customers pause, edit, and redirect subscriptions without support tickets.
Supported campaign activity with targeted landing pages that can be iterated as marketing needs change.
Average order value
+30%
30 percent increase in average order value.
Customer growth
+110%
Over 110 percent overall customer growth.
The result
Average order value increased by 30 percent.
The platform scaled through pandemic demand spikes that produced over 110 percent overall gain in customers.
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