Case Study

Rockwear

Modern merchandising and omnichannel solution with real time inventory visibility.
Adobe CommerceApparelB2C
Client

Rockwear

Year

2022

Rockwear needed a sharper, faster site that supports modern merchandising and omnichannel journeys. We delivered a headless PWA using TakeFlight, with integration that enables real time inventory visibility across almost 100 stores and click and collect adoption over 30 percent.

The opportunity

Rockwear wanted to lift the look and feel, introduce video throughout the journey, support mix and match sets, handle complex discounting, and deliver click and collect.

They also needed to modernise the underlying architecture to reduce technical debt and support ongoing change.

What we did


We built a fully headless Progressive Web App and connected it to core systems in a way that scales.

  • Delivered a headless PWA using TakeFlight, designed for fast mobile browsing and installation without app stores.

  • Implemented integration services for real time connection to ERP and POS, enabling inventory visibility across almost a hundred stores.

  • Supported marketplace selling and strong content management, backed by PIM capability.

The result


Rockwear achieved improvements in speed and scalability, strong Core Web Vitals outcomes, and an uplift in conversion rate.

Click and collect adoption is over 30 percent.

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