Case Study

Naturally Sweet

Shopify site delivered in 2 months with significant increase in conversion rates

B2BB2CMigrationShopify

Client

Naturally Sweet

Year

2025

Websitehttps://naturallysweet.com.au/

Naturally Sweet wanted a modern Shopify site that reduced maintenance while protecting SEO strength. We migrated them from their existing platform, rebuilt key functionality using Shopify native features and best fit apps, and launched in two months, with conversion rate up by at least 30 percent across key channels.

"The team at Aligent are great. Thorough, professional and ecommerce experts. We have some difficult requirements across retail and B2B and a complex product catalogue that goes from 25grams to 25kg and they navigated that and the shopify ecosystem all with ease. It’s early days, but the conversion rate across our key channels is up by a minimum of 30%. Overall we are very happy!"

Lee Munro

Naturally Sweet

The opportunity

Naturally Sweet, an Australian family owned business selling natural sugar free products, wanted to simplify their online offering.

They needed a refreshed look and feel, lower maintenance overhead, and a better customer experience, without sacrificing their strong SEO presence.

What we did

Built their first Shopify site and managed the move from the previous platform.
Reviewed the existing site and confirmed what functionality should be carried across.
Used Shopify native features first, then complemented with proven apps where they added genuine value.
Improved the speed and ease of updating products and content.
Supported B2B pricing, volume discounts, reviews, tax and shipping considerations, and migrated orders, customers, and reviews.

Timeline

2 months

2 months from kickoff to launch.