Delivering happiness, nutrition and customer satisfaction via an industry-leading web portal

Food & Beverage, Ecommerce, Subscription, B2B

The Fruit Box Group delivers milk, fruit, coffee and other workplace essentials to thousands of sites around Australia. Customer expectations are high since no-one wants an office suffering caffeine withdrawal! The Fruit Box Group pride themselves on keeping teams happy with the highest quality of produce. Keeping office administrators and finance departments happy is equally important with easy to manage, flexible and transparent systems. 

As a supporter of local producers, The Fruit Box Group selected Aligent to implement a step-change in their online capability. Aligent's team designed a user experience to navigate the complex options involved in combining subscription and once-off purchases, while managing multiple delivery locations. 

A few notable custom features to highlight are:

Subscription functionality can be a daunting challenge at any time, and when it is combined with multiple stakeholders on the end-customer side, dispersed physical locations, and the ticking clock of perishable produce, it really challenged Aligent, Adobe Commerce and the Fruit Box Group's team to bring out the best in the flexible toolset selected. 

Diverse user role capabilities and permissions, with self-service administration;

Minimum order requirements and rules regarding once-off versus standing order products;

Multi-location subscription/standing order editing;

Ability to apply temporary changes and temporary holds for standing orders for set time periods (e.g. Christmas office closures).

Complex business rules regarding pricing, product availability across state borders, and deliverability were simplified for the end-user, and backed by a seamlessly connected ERP, including implementation of a web service to manage product prices in 15,000+ locations.

Other technical accomplishments included:

Seamless integrations include NetSuite ERP, Rudderstack, and Customer.io;

Full Headless PWA implementation using Aligent's TakeFlight accelerator;

Swift and smooth deployments - thanks to our split PWA/Adobe Commerce architecture - achieving zero downtime during front-end deploys, enabling rapid feature releases.

Advanced features like AI-driven search and recommendations for intuitive product discovery;

Enhanced user experience and contemporary design;

Ad-hoc product checkout with a mobile-optimized layout;

Invoice portal to allow viewing, downloading and payment of invoices;

Rapid delivery of a seamlessly-integrated B2B experience is music to the ears!

Design and Development, Discovery, Integrations, B2B Commerce

As Australia's leading distributor of Audio Visual equipment for professional lighting, staging and audio, Jands knew they needed to wow their customers with the next generation of their B2B ecommerce offering. A previous "plug and play" website framework proved their customers were keen for digital touchpoints but severely limited the ability to personalize and delight. With an ERP modernization program in-flight, Jands chose Aligent and Adobe to create a tailored and extensible platform, to be seamlessly integrated into the Dynamics365 backend. 

Five months later, out in the world is a brand new PWA, with fresh designs by the Aligent team and an exciting approach to account management, it truly represents the modern online experience the B2B customer has come to expect!

Jands undertook an ambitious position to build and implement our transition to Adobe at a time when we are also implementing a new ERP system ... The Aligent team have been exceptional partners, and the success of our project is directly attributable to them as a partner

Streamlined dashboard showing overview of users actions and key figures

Fully customisable user purchase permissions and a simple approvals process

Account Purchase Credit facilities available

Accounting statement breakdowns for easy account reconciliation

Quick order functionality for customers who have consistent orders

Combined with a careful communications plan to manage the change for customers and internal stakeholders, the functionality and ease of use has already delivered significant increase in usage by customers. 

Innovative UX for highly competitive female athleisure brand

Development, Integrations, B2C Commerce, PWA, Marketplaces, Adobe Commerce

Rockwear set out to create a website that reinvigorated the customer experience. Understanding how customers shop and use the products in their lives drove the process, from navigation that provides multiple paths to suit the customer's need, Guides and Finders to inform the selection process, and complementing the information with engaging video.  The result has surpassed expectations, delivering commercial results and significantly increasing the operational efficiencies. 

A key capability for Rockwear to improve customer experience is dependent on seamless and scalable integration to backoffice systems including ERP and POS. This microservice-based connection enables real-time visibility of inventory across almost a hundred stores. The integration also supports confident selling of Rockwear products across numerous popular marketplaces, underpinned by powerful PIM content management. 

With a significant proportion of Rockwear's customers browsing from the gym, chilling after a workout, or at the cafe with friends, ensuring the website was not only mobile-friendly, but mobile optimized was essential. Aligent's TakeFlight accelerator provided the ideal platform to create a Progressive Web Application that is extremely fast and interactive, "installable" without needing Apple App Store or Google Play Store hassles, and enables incremental addition on new functionality. 

The headless performance was resulted in significant SEO benefits, with outstanding Core Web Vitals, and the user conversion rate increase has realized the hoped-for benefits.

Industry-leading subscription service for coffee lovers.

B2C Commerce, B2B Commerce, Development, BAU, Consulting, Performance

Guide consumers step-by-step through the coffee buying process to eliminate confusion and complexity

Allow incremental changes and additions as the range expanded with new product

Provide full control for consumers to pause, edit and redirect subscriptions

Support extensive social and paid media campaigns with targeted landing pages

Guided shopping journey enables acquisition of customers more efficiently

Scaled seamlessly to absorb spike in demand during pandemic that yielded over 110% overall gain in customers

Personalised customer experiences increase satisfaction and loyalty


The Aligent team’s familiarity with Adobe Commerce, technical expertise, proactive mindset and responsiveness have all helped contribute to … our overall growth and success.

Industry-leading composable commerce for a personalised Omnichannel experience.

Development, B2C Commerce, BAU support, Loyalty, Omnichannel, Performance

Kathmandu were undergoing a full re-branding and digital transformation.

They wanted a solution that reflected and enhanced the new branding to provide the best possible customer experience.

They had a skilled in-house team, but wanted to ensure they were delivering an industry-leading solution led by an award winning partner.

The solution needed to connect and enhance the online-offline business capabilities for an Omnichannel customer experience.

Multi-national (AU, NZ, US, UK, FR & DE) store fronts.

Scalable architecture for new country and brand additions.

Full PWA using leading development principles.

AAA accessibility focussed design and implementation.

46% increase in online sales Year-on-Year

World-leading combination of features and technology

Headless CMS for flexible, rich content creation

Multi-currency and multi-region (with varied ‘feature flags’ per region)

Click and Collect (in checkout and PDP) and Find In Store

Loyalty Program and other pricing complexities

A polished and intuitive user experience for styling the perfect bedroom and bathroom

Bed Bath N’ Table’s brand is built on modern and contemporary products which lift a household’s aesthetic while providing comfort and quality for the customer.

They needed a highly usable website to help visitors navigate a surprisingly complex data model and to pair the perfect combination of linens, towels and accessories.

Aligent’s UX team was tasked to collaborate with BBNT’s in-house designers to bring together the best of UX and UI.

Weaving of lifestyle content from the blog and social media to provide inspiration into the site experience

Rewards members needed clarity of their loyalty benefits including discounts and VIP offers.

Beautiful and Clean layouts that showcase desirable products.

“Grouped” product architecture to enable ease of selection

Multi-national (Australia, NZ, Singapore) store fronts.

Luma template based design with tailored enhancements.

Consistent, strong growth in online sales Year-on-Year over multiple years

Top SEO rankings including #1 for target keywords including Flannel Sheets, Throws, Homewares Online

Outstanding UX for customers to navigate matching sets and related products to “Complete the Look”

High scores on Google PageSpeed & Core Web Vitals 

Showcase for beautiful imagery and interactive “flippable” catalogs

Multi-currency and multi-region extensibility (with varied functionality per region)

Kathmandu

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