Coopers DIY Beer
Multi store Adobe Commerce solution with a substantial conversion rate increase since launch.
Coopers DIY Beer needed a platform that supports international growth, community driven content, and an internet connected brewing product. We delivered a multi store Adobe Commerce setup with Beerdroid and recipe integration, and the brand has seen a 39 percent conversion rate increase since launching on Magento 2.
The opportunity
Coopers DIY Beer was growing online and expanding internationally, which demanded a flexible approach by region.
They were also launching Beerdroid, an internet connected brewing machine, and wanted education, support, and community content at the centre of the experience.
What we did
We built a multi store Adobe Commerce environment and connected the broader ecosystem.
Implemented multi store Adobe Commerce for Australia, the United States, and Sweden, plus a separate Brewart instance.
Extended the platform to display recipes and integrate dynamically with customers’ Beerdroid devices.
Added single sign on with Brewing Community forums and competitions.
Delivered scalable hosting on Adobe Commerce Cloud.
The result
Coopers DIY Beer reported a 39 percent increase in conversion rate since launching on Magento 2.
The platform handled major traffic spikes during COVID and supported a successful transition to a new warehousing and logistics partner.
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