Bowens
Scalable PIM solution, reducing product enrichment from days to hours increasing catalogue size capabilities.
Bowens needed to replace manual, spreadsheet heavy enrichment with a structured PIM workflow that scales. We implemented Akeneo with supplier enablement, integration and validation, cutting new product enrichment time from days to hours and supporting catalogue growth from 30,000 to 45,000 products, with plans beyond 110,000.
The opportunity
Bowens’ digital team was spending too much time stitching together technical product data from multiple sources, then sending assets out for refinement.
They needed a PIM approach that speeds up enrichment, supports supplier contribution, and prevents incorrect data from reaching ecommerce.
What we did
We implemented Akeneo with an emphasis on real workflows, automation, and quality control.
Deployed Akeneo Serenity for managed hosting, support, and updates.
Enabled supplier led enrichment using Akeneo Supplier Data Manager.
Built custom integration and validation logic to feed ecommerce and other data consumers.
Automated third party integration via FTP and surfaced validation results directly in the Akeneo experience.
Catalogue size
+15000
The catalogue grew from 30,000 to 45,000 products, with plans for more than 110,000.
Enrichment time
Days → Hours
New product enrichment dropped from days to hours.
Award
2023
Bowens won the Akeneo Unlock 2023 Ambassador Award.
The result
New product enrichment dropped from days to hours.
The catalogue grew from 30,000 to 45,000 products, with plans for more than 110,000.
Bowens won the Akeneo Unlock 2023 Ambassador Award.
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