A polished and intuitive user experience for styling the perfect bedroom and bathroom
CLIENT Bed Bath N' Table
SERVICES B2C Commerce
INDUSTRIES B2C, Ecommerce, Retail
- Bed Bath N’ Table’s brand is built on modern and contemporary products which lift a household’s aesthetic while providing comfort and quality for the customer.
- They needed a highly usable website to help visitors navigate a surprisingly complex data model and to pair the perfect combination of linens, towels and accessories.
- Aligent’s UX team was tasked to collaborate with BBNT’s in-house designers to bring together the best of UX and UI.
- Weaving of lifestyle content from the blog and social media to provide inspiration into the site experience
- Rewards members needed clarity of their loyalty benefits including discounts and VIP offers.
- Beautiful and Clean layouts that showcase desirable products.
- “Grouped” product architecture to enable ease of selection
- Multi-national (Australia, NZ, Singapore) store fronts.
- Luma template based design with tailored enhancements.
- Close collaboration with client team.
- Integrated Search-Merchandising.
- Scalable architecture for new country and brand additions.
- Customer Loyalty program.
The Value Delivered:
- Consistent, strong growth in online sales Year-on-Year over multiple years
- Top SEO rankings including #1 for target keywords including Flannel Sheets, Throws, Homewares Online
- Outstanding UX for customers to navigate matching sets and related products to “Complete the Look”
- High scores on Google PageSpeed & Core Web Vitals
- Showcase for beautiful imagery and interactive “flippable” catalogs
- Multi-currency and multi-region extensibility (with varied functionality per region)
- Omnichannel giftcards for gifting
- Loyalty Program and other pricing complexities