A polished and intuitive user experience for styling the perfect bedroom and bathroom
CLIENT Bed Bath N' Table
SERVICES B2C Commerce
INDUSTRIES B2C, Ecommerce, Retail
![](https://images.prismic.io/aligentwebsite/1f6aa250-0d27-4abc-b4ad-31a3fc99040e_2023-09-21_08-37.png?auto=compress%2Cformat&fit=max&w=1200)
The Brief:
- Bed Bath N’ Table’s brand is built on modern and contemporary products which lift a household’s aesthetic while providing comfort and quality for the customer.
- They needed a highly usable website to help visitors navigate a surprisingly complex data model and to pair the perfect combination of linens, towels and accessories.
- Aligent’s UX team was tasked to collaborate with BBNT’s in-house designers to bring together the best of UX and UI.
- Weaving of lifestyle content from the blog and social media to provide inspiration into the site experience
- Rewards members needed clarity of their loyalty benefits including discounts and VIP offers.
![Blue Towel photo](https://images.prismic.io/aligentwebsite/ed7edd54-aae4-4701-8b97-ea2d5a7f1fa8_2023-09-21_08-42_1.png?auto=compress%2Cformat&fit=max&w=1080)
The Solution:
- Beautiful and Clean layouts that showcase desirable products.
- “Grouped” product architecture to enable ease of selection
- Multi-national (Australia, NZ, Singapore) store fronts.
- Luma template based design with tailored enhancements.
- Close collaboration with client team.
- Integrated Search-Merchandising.
- Scalable architecture for new country and brand additions.
- Customer Loyalty program.
![Covers Product Listing photo](https://images.prismic.io/aligentwebsite/e9e43670-e325-497d-88ab-b73608fd2afd_2023-09-21_08-45.png?auto=compress%2Cformat&fit=max&w=3840)
![Photo from reward Bed Bath N' Table page](https://images.prismic.io/aligentwebsite/31178893-dd42-49cf-80fa-80427a303cd1_2023-09-21_14-37.png?auto=compress%2Cformat&fit=max&w=3840)
The Value Delivered:
- Consistent, strong growth in online sales Year-on-Year over multiple years
- Top SEO rankings including #1 for target keywords including Flannel Sheets, Throws, Homewares Online
- Outstanding UX for customers to navigate matching sets and related products to “Complete the Look”
- High scores on Google PageSpeed & Core Web Vitals
- Showcase for beautiful imagery and interactive “flippable” catalogs
- Multi-currency and multi-region extensibility (with varied functionality per region)
- Omnichannel giftcards for gifting
- Loyalty Program and other pricing complexities