Bed Bath N' Table

A polished and intuitive user experience for styling the perfect bedroom and bathroom

CLIENT Bed Bath N' Table


INDUSTRIES B2C, Ecommerce, Retail

The Brief:

  • Bed Bath N’ Table’s brand is built on modern and contemporary products which lift a household’s aesthetic while providing comfort and quality for the customer.
  • They needed a highly usable website to help visitors navigate a surprisingly complex data model and to pair the perfect combination of linens, towels and accessories.
  • Aligent’s UX team was tasked to collaborate with BBNT’s in-house designers to bring together the best of UX and UI.
  • Weaving of lifestyle content from the blog and social media to provide inspiration into the site experience
  • Rewards members needed clarity of their loyalty benefits including discounts and VIP offers.
Blue Towel photo

The Solution:

  • Beautiful and Clean layouts that showcase desirable products.
  • “Grouped” product architecture to enable ease of selection
  • Multi-national (Australia, NZ, Singapore) store fronts.
  • Luma template based design with tailored enhancements.
  • Close collaboration with client team.
  • Integrated Search-Merchandising.
  • Scalable architecture for new country and brand additions.
  • Customer Loyalty program.
Covers Product Listing photo
Photo from reward Bed Bath N' Table page

The Value Delivered:

  • Consistent, strong growth in online sales Year-on-Year over multiple years
  • Top SEO rankings including #1 for target keywords including Flannel Sheets, Throws, Homewares Online
  • Outstanding UX for customers to navigate matching sets and related products to “Complete the Look”
  • High scores on Google PageSpeed & Core Web Vitals
  • Showcase for beautiful imagery and interactive “flippable” catalogs
  • Multi-currency and multi-region extensibility (with varied functionality per region)
  • Omnichannel giftcards for gifting
  • Loyalty Program and other pricing complexities